Yes its how to get more sales and more customers

Over the next few minutes I ‘ll show you how the BTA will help you achieve just that.

BTA has been set up to bring you real practical support, advice, and help in many aspects of selling, marketing, customer service, and communications, from the traditional to the modern – online 24 hours a day 365 days per year.
Through a series of videos across a wide range of subjects I will help you build on your skills and knowledge –   Real solid practical advice, advice you can use immediately to get results.  And to help you further  for many of the video workshops you will be able to download both the ppt slides and the script so you can take notes by the side of the slides and  build up your own library.
Let me give you an example.  The challenge is this – I call it the Triangular Challenge….you the customer and the competition.  This is shown on slide at side, three dots with the names on then and lines joining up to a triangle What you have to do is to meet the customers needs better than competition…that is all….but that opens up a whole raft of issues to tackle.  You need to know your real competitive advantage, not what you think it is but what the customer thinks it is, you need to know your customers’ needs intimately, your competitors’ competitive advantage and why customers choose you and why they choose your competitor.  You need to know your resource capability, how all the functions in the organisation contribute to the achievement of sales and profit.  And that is where I can help you with sound practical solutions, built up from over 40 years experience,  so you can get the solutions to the many challenges as you see here:

These questions appear on screen as a build up.

Finding new customers for your current products?
Do you really know how you get your sales?
Do you know your business strengths and weaknesses?
Do you have genuine difference or are you just
“another supplier”
Do you know how to get your customers to buy more, which customers and what to buy more of?
Where and how do you find new customers, and why are they not buying now?
How can you promote your company at a reasonable cost?
What’s all this about digital marketing and email marketing?
You have a web site, so what else do you need?

The subjects listed here cover most of the issues you will face whether you are in sales, marketing, advertising, or chief executive or managing director/owner, or indeed a trainer, you will need this information to help your business  slide GROW, PROSPER AND PROFIT.  And that is what I want to help you with.

So here a taste of the style..if I had to ask you how to make a car go faster, you would probably come up with suggestions such as a bigger engine, remove some of the weight, only drive downhill, jet fuel, better tyres,  chuck the passengers out even etc etc  You see  you know how to make a car work in the first place.  A 4 year old child is unlikely to know are they?  As in the organisation….how do I increase my sales?   I need to know how I get them in the first place, and that is the challenge you face.  Do you really know how you get your sales?  If you did then increasing the sales becomes an easier challenge.  Trouble is most companies actually do not know how they get thier sales, they just think they do?

And another…..Tell me the best way to get to Edinburgh in Scotland.  You would probably come up with a whole list of means of travel fly, boat, train, cycle, walk, run, bus, car etc. Yes very good, but which is the most appropriate.  What if I said that I am only ½ mile from any of these destinations…ah now – how many on that list are useless.   Those, those those. You see you should have asked what is the starting point,  “Where am I now”  by knowing that my strategy to travel changes.  And that is the same at work with the typical question.  “Ok Kevin how are we going to increase our business next year?”  Just the sort of question every business asks.  And we get the answers “lets do more advertising, we could cut the price, we will do social marketing, start a blog, make more brochures available, advertise on the television and so on and so on.  An ever growing list of tactics…really a wish list.  Yes they may work, but the trouble is we will not know until they have been carried out, and we will have spent the money, its too late to start again, and we are a further year down the line. No, we need to know Where we are now, what is our starting point, what are our real strengths, weaknesses, where are the opportunities and where are the threats, then we can create a meaningful strategy.  It was Sun Tzu the famous Chinese emperor and warrior that said  “Strategy without tactics is the long route to victory, but tactics without strategy is the noise before defeat”  this should be on screen below  And that is the subject of one workshop on a Creating a Winning Sales and Marketing Strategy Plan for my business.   Before you can consider the miscellany of tactics you could use, you need to have your strategy right, to do that you need clear definition of your objectives and aims, and to get that you need to fully analyse your business and understand your strengths weaknesses, opportunities and threats.

So I will show you My 4 steps in creating an effective Sales and Marketing Strategy Plan –
Where are we Now
Where do we want to be
How do we get there – that’s the tactics
How will be know we have arrived – monitoring and reporting

I have done many of these plans in my time, the same format, dynamic, winning and all encompassing.  And that is just one of the subjects my videos will cover.

Another subject I can help you on entitled: 6 steps to better Customer Engagement, title on slide going beyond just customer care to customer engagement, creating a long term relationship that is mutually beneficial.  It’s about the life time value of customers not just getting the order.

Another great tool is Using Pareto to Increase Revenue title on slide– a very powerful analytical tool, yet very easy to use, and one I have used in many companies to great effect.  I will show you how to use the tool, what it can show, and how it puts you in the driving seat of the company strategy.

Here is another –  the Customer Journey title on slide – yes most companies know the sales journey, what they often do not really understand is the customer journey….so I will show you how to understand the psychology of the customer buying process summed up in the simple acronym AIDA  slide– do you know what it is……yes that’s right – Awareness, Interest, Desire Action. By knowing the customer journey you can integrate that with the sales journey and Bingo….you have the relationship, the sale.

And what about in front of the customer?  Here I can help you too… Handling Objections  title on slide –  oh books and books have been written on this, but I will give you some simple hints, processes and words and phrases to use, I’ll share with you a killer Question that will help enormously in moving the customer to a decision,  that will build your confidence to the extent that you will welcome objections.

Effective Sales Meetings – slide – helping sales managers and supervisors run effective, enjoyable, motivational and target focussed sales meetings, so your team looks forward to them, prepared for them and leaves motivated.

That is the help the Business Training Academy can provide.

NO jargon. Just practical know-how that works, not learning stuff you’ll never need!
NO academic mumbo jumbo, although he tried and tested theory models will be there, but explained in a practical application way.  But tried and tested techniques that I have used and tested time and time again, so I know they will work for you.
No just sitting listening either –  there will be exercises to do, inter action with me on screen so that you will feel I am in the room with you on a one to one basis – just for you.

Here again is the list of the help and advice available, more details of these workshops is available under Workshop Details on the web site.   Let me know which ones you want to view and I will ensure they are sent to you quickly.

I look forward to you inviting me into your business life, and I guarantee I will be able to help you.

Good Luck and thank you.